Selling & Negotiation Skills

SOFT SKILLS

Targeted marketing and sales training delivers significant business benefits.

Selling & Negotiation Skills

Sales Techniques
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Overview

Selling as an activity is the act of convincing a prospect that your product or service is the correct one to satisfy their needs at the right price. To be successful at selling, you need to learn to use the tools of the selling trade as effectively and as often as possible. Learn that: Selling is not selling; it is providing. And the key to providing is knowing in advance what to provide.

Objectives

  • Equip delegates with the skills to understand and prioritise customer needs, fostering a customer-centric approach to selling
  • Improve delegates’ communication and presentation skills to effectively convey product or service features and benefits
  • Provide delegates with a toolkit of negotiation strategies to achieve favourable outcomes for both parties involved
  • Equip delegates with techniques to identify, address, and overcome objections during the sales and negotiation process
  • Teach delegates the importance of building trust and rapport with clients or counterparts for successful selling and negotiation
  • Train delegates in effective closing techniques to confidently finalise agreements and secure successful outcomes

Course Prerequisite

Read, Write & Understand English

Language of Delivery

English

Delivery Methods

Course is facilitated by a competent subject matter trainer, who utilises a combination of the following techniques to ensure that the session is practical and experiential: Discussion; Role Play; Exercises & Case Studies; Videos/DVD’s; Games, Slide Shows & Written Questions.

Who should attend?

Sales professionals / Business Development Teams / Marketing Staff / Call Centre Staff / Anyone involved in negotiating deals or agreements

Duration

1 Day

Includes:

  • Comprehensive Manual
  • Lunch & Refreshments (not applicable to on-site training)
  • Electronic Certificate (on successful completion of the course)
  • Electronic Trainer Feedback Report
  • Electronic Delegate Feedback Questionnaire

Course outline

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